We’re wired for storytelling. Math wasn’t invented until relatively recently in our history. So… focus on your story and what it means to your customer.
Some examples through history:
- Cave Paintings were our earliest form of documented history. Around 40,000 years ago people started finger painting their walls to convey information to current and future generations.
- Constellations in the sky are stories almost 10,000 years old. The stories were told so that people could remember where specific stars were and how to get around at night.
- And of course, aliens put the pyramids in Egypt so we would remember they were here and that they would return.
Our brains are wired for storytelling:
- Relating: When we see or hear a great story, we identify and understand.
- Emotional Connection: Our brains actually release dopamine when we are told a truly compelling story. We do this so we can remember more easily and accurately.
- Engagement: We’re more engaged when processing a story. It’s probably why you don’t sit down and read wikipedia, but you will sit and watch a sappy Lifetime movie, when your rational brain tells you the former would offer more benefit.
Stories persuade:
It’s easy to throw stats back and forth in an argument. It’s much more difficult to argue against a good story.
We’re being facetious about the aliens in Egypt piece, of course. But… the point is it’s a story you’ll remember. Make sure yours is memorable as well.