We’re wired for storytelling. Math wasn’t invented until relatively recently in our history. So… focus on your story and what it means to your customer.
Some examples through history:
- Cave Paintings were our earliest form of documented history. Around 40,000 years ago people started finger painting their walls to convey information to current and future generations.
- Constellations in the sky are stories almost 10,000 years old. The stories were told so that people could remember where specific stars were and how to get around at night.
- And of course, aliens put the pyramids in Egypt so we would remember they were here and that they would return.
Our brains are wired for storytelling:
- Relating: When we see or hear a great story, we identify and understand.
- Emotional Connection: Our brains actually release dopamine when we are told a truly compelling story. We do this so we can remember more easily and accurately.
- Engagement: We’re more engaged when processing a story. It’s probably why you don’t sit down and read wikipedia, but you will sit and watch a sappy Lifetime movie, when your rational brain tells you the former would offer more benefit.
It’s easy to throw stats back and forth in an argument. It’s much more difficult to argue against a good story.
We’re being facetious about the aliens in Egypt piece, of course. But… the point is it’s a story you’ll remember. Make sure yours is memorable as well.